April 12, 2021
Looking ahead, what do you consider to be the main risk for your company’s growth? Managers of any business must do this reflection. After all, it is essential to understand the scenario in which your company operates, including opportunities and threats that may arise along the way.
Based on this concept, the UK company KPMG launched the CEO 2021 Outlook Pulse Survey report, which brings the global business leaders’ perspective on the risks that may affect their companies’ growth in the next three years.
Financial, supply chain, competition, and performance risks are among the aspects approached in the research. However, one issue, in particular, received prominence on the list: cybersecurity.
When asked, “which of the following risks represents the greatest threat to the growth of your organization in the next three years?”, 18% of managers chose cybersecurity. In only one year, cybersecurity risk has jumped from fifth to the first position on the list.
45% of the leaders interviewed by KPMG expect normality to resume in 2022. 31% are more optimistic and predict returning to normal life in 2021, while 24% say their business has changed forever.
74% of managers stated that the digitalization of operations and creating a next-generation operating model accelerated their business in a matter of months last year (50% in August 2020).
A considerable majority of leaders reported an acceleration in new digital business models, revenue streams (69%), and the development of a perfect digital experience for the customer (56%).
Of the total, 52% of leaders will prioritize data security measures; 50% will focus on customer-centric technologies; and 49% are committed to digital communications, such as videoconferencing and messaging resources.
61% say that, for the next three years, their appetite for mergers and acquisitions will be driven mainly by the desire to acquire digital technology to transform the customer experience or the value proposition.
We can see that cybersecurity is a subject that gained significant evidence in organizations worldwide in 2020. The need for adaptation during the pandemic, in addition to the increase in companies that suffered invasions hackers and were victims of information theft last year, contributed to this movement.
Companies worldwide are strengthening their cybersecurity posture management and investing in more effective cybersecurity solutions to avoid attacks and losses related to data theft and leakage – and your company should not be late to this movement.
Source: HiveCore Solutions
Based on this concept, the UK company KPMG launched the CEO 2021 Outlook Pulse Survey report, which brings the global business leaders’ perspective on the risks that may affect their companies’ growth in the next three years.
Financial, supply chain, competition, and performance risks are among the aspects approached in the research. However, one issue, in particular, received prominence on the list: cybersecurity.
When asked, “which of the following risks represents the greatest threat to the growth of your organization in the next three years?”, 18% of managers chose cybersecurity. In only one year, cybersecurity risk has jumped from fifth to the first position on the list.
Return to normal life
The CEOs of the most influential companies in the world are planning how to return their businesses to normal life after the instabilities that came with the Covid-19 pandemic.45% of the leaders interviewed by KPMG expect normality to resume in 2022. 31% are more optimistic and predict returning to normal life in 2021, while 24% say their business has changed forever.
Digital Age
Pandemic led many organizations to rethink their digital strategies, intensifying CEOs’ commitment to cybersecurity.74% of managers stated that the digitalization of operations and creating a next-generation operating model accelerated their business in a matter of months last year (50% in August 2020).
A considerable majority of leaders reported an acceleration in new digital business models, revenue streams (69%), and the development of a perfect digital experience for the customer (56%).
Betting on digital media
In 2021, CEOs plan to spend even more on digital technologies than the previous year and look for various ways to increase their digital resources.Of the total, 52% of leaders will prioritize data security measures; 50% will focus on customer-centric technologies; and 49% are committed to digital communications, such as videoconferencing and messaging resources.
61% say that, for the next three years, their appetite for mergers and acquisitions will be driven mainly by the desire to acquire digital technology to transform the customer experience or the value proposition.
Conclusion
It is possible to consider that migrating to digital is an inevitable process for any company. Therefore, it is essential to understand the dynamics that involve the IT area’s operations and security. There is a plethora of sensitive data and strategic information saved in systems that can compromise services or even bankrupt businesses if not properly secure.We can see that cybersecurity is a subject that gained significant evidence in organizations worldwide in 2020. The need for adaptation during the pandemic, in addition to the increase in companies that suffered invasions hackers and were victims of information theft last year, contributed to this movement.
Companies worldwide are strengthening their cybersecurity posture management and investing in more effective cybersecurity solutions to avoid attacks and losses related to data theft and leakage – and your company should not be late to this movement.
Source: HiveCore Solutions
